Sunday, October 04, 2009

The Obamas Violated the First Three Rules of Selling

I am not rejoicing in Chicago's loss of the Olympics despite Obama's personal investment in the cause. But I am astonished that he let his ego so overrule his brain. The casual observer - like me - could see that the odds were in favor of Rio de Janeiro, since the Games have never taken place in South America. So his smart analysts told him that he had a low-odds hand. But his ego told him he could beat the odds, because he is The One. He shouldn't have invested the office of President in the effort unless the odds were near-certain. What an ego. Edmund Wright looks at the sales aspect. American Thinker
Of course Barack and Michelle Obama failed in Copenhagen. Their strategy could not possibly succeed. In their academic arrogance, they thought they could sell a product they clearly do not believe in (the United States) and moreover, they could do so by stressing the benefits to the seller (Chicago) and not the buyer (the IOC). And to top it off, they committed the faux pas of talking too much about the sales force (themselves) and not about the product or the buyer. Gee, what could possibly go wrong?
He develops his ideas. Read it. * * * ALSO Illinois's sleep-walking-inducing senator says it was President Bush's fault.

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